This cruel-to-be-kind show gives participants the unflinching truth about the way they look – much older than their real age. A team of experts sets out to make them look and feel more youthful, with an action plan which could include anything from chemical peels and nose surgery, to new teeth, new clothes and new hair. Then it's back on to the street again, to find out if the tricks of the trade really can make them look 10 Years Younger..